Marketing Consulting

Tom's expertise in marketing developed out of necessity, not by design or formal training. In many of his sales and sales management positions, he developed his own marketing materials and programs when the in-house marketing team dragged its feet with projects. While they were trying to decide what size and color paper to put an invitation on, where to hold a seminar and if it should be a breakfast or lunch event, Tom set a date, booked a hotel, planned the program, got out the invitations and started registering participants all before the Marketing Department got out of first gear.

Many of these efforts did not endear him to the Director of Marketing, but the Sales VPs and CEOs liked the sales results from the aggressive, creative and flexible marketing strategies that Tom employed for himself, when selling, and for his sales teams, when managing. The following represent some of the basic and more advanced marketing projects Tom has done recently.

Marketing Plans & Campaigns… Web, Email, Mobile, Print, Special Events

Many of our marketing services correspond to more direct, revenue producing, sales activities.

CLIENT COMMENTS: OPEN ARMS HEALTH, LLC

"When I started to work with Tom Martin, Open Arms was in need of revamping our website, brochure and business cards. We also needed to get out and market our new division. Tom stepped in and hit the ground running. He had a wealth of information and understood the elder population and that was what we needed. He set up many marketing events for us and accompanied me when I needed him to. He would present marketing strategies and allow me to decide which one I liked and never pushed me into something I did not want to pursue. He also revamped my website, brochure and business cards. He did an amazing job. He kept me in the loop every step of the way. And when I didn’t have time he stepped up to the plate and took over. The colors, graphics and writing are great. I have had numerous compliments and positive feedback. Tom is an experienced and honest person. I would not hesitate to recommend him to anyone." Eliana DiGiacomo, President Open Arms Health, LLC